Small Business Association Study Confirms Electronic Message Centers Increase Business

Every business that wants to gain more customers and increase sales must utilize some form of advertising to reach their target audience. With many mediums for advertising available, none of them compare to the efficiency and cost-effectiveness of electronic message centers.



The Small Business Association completed a comparison study on various advertising mediums normally utilized by companies to reach potential customers. The study focused on the cost per thousand exposures of messages through different types of advertising that included newspaper, television, radio, and LED displays. The outcome revealed that the cost of electronic message centers is less than $0.15 per 1,000 exposures, which is much less expensive than the cost average for newspaper advertising at approximately $7.39 per 1,000 exposures to consumers only within a 10 mile radius. Since the company owns the form of advertising there are additional cost benefits of LED displays such as constant advertising 24 hours a day for 365 days a year, the signs serving as a salesperson that draws customers into the location and advertising that captures the interest of potential consumers driving past the business.



The SBA also discovered that businesses typically see a 15% to 150% increase in business when they choose electronic message displays to enhance their signage. The American society is highly mobile with consumers traveling by car approximately 15,000 miles each year and 40 million people move to a new home annually. This mobility creates premiere communication opportunities on highways and streets as consumers pass your business and are attracted by the on-premise sign that directs their purchase decisions. Electronic message centers can make the business a landmark in the community and will cause potential consumers to notice the business through this form of advertising technology.



Green Group Media knows the findings of the SBA study are factual based on their experience with providing their customers with high-quality electronic message centers. Green Group custom designs effective LED displays that help businesses brand their site by creating specific content creation, state-of-the-art designs and strategic placement. The design team works with each individual business to determine what digital LED display will work best to draw in more customers and reach their financial goals. Electronic message centers are cost effective forms advertising and well worth the investment.



About Green Group Media -- Green Group Media is a full service digital advertising company. We specialize in implementing cost effective, energy efficient and environmentally friendly LED and LCD signage solutions. Green Group Media provides concept to completion turnkey digital advertising solutions for auto dealers, sporting venues, digital billboards and commercial real estate facilities worldwide. Green Group Media provides the following pre-installation services; consultation, design, fabrication and installation, as well as, content creation, distribution, service and maintenance following installation. For more information on how we may be of service to you, please visit us online at www.greengroupmedia.com, or contact us toll free at (800) 795-9291 or via email at sales@greengroupmedia.com.